The latest UNICEF report shows that worldwide it is estimated that each year one in two children between the ages of 2 and 17 is the victim of some type of violence. About 300 million children between two and four years of age in the world are often subjected to violent punishment by their caretakers. One third of 11-15 year old around the world have been bullied by their peers in the last month, and an estimated 120 million girls have had any type of sexual contact against their will before you turn 20 years old. Emotional violence affects one in three children, and one in four children in the world lives with a mother whose partner treats her with violence. During 2019, about 41 million children in the world were affected by emergencies caused by armed conflicts, social and political crises. Playing hide and seek is a universal insight for children who live a life without violence,
unfortunately for children who live accustomed to different types of violence, hide and seek has another meaning.
To sensitize and raise awareness about these issues we created the following campaign.
Credits:
Client: UNICEF
Agency: INBRAX
Excecutive creative director: Pancho Gonzales.
Creative Director: Nico Rubio
Photographer: Carlos Villarroel
Studio: laguaridachile.cl
